From visioning to designing new policies, developing new products, or building a solution to encourage ongoing innovation within your organization, we can help you #DoUnlimited.
Design Thinking Services
Design thinking is a user-centric, solutions-based methodology that marries strategy and creativity to provide the structure and methods for solving complex problems. The design thinking methodology is not only helpful but necessary for any business that is looking to remain competitive.
By working with the Spring2 team you will tap into our design thinking expertise to solve your toughest business challenges and identify your biggest opportunities.
Together we will work to frame your challenge or opportunity and undertake work to understand your audience, business and needs. From there we may take you through iterations of prototypes or concepts, prepare you to work with your end-clients to co-create solutions with them and then test and measure the solution, product, or service and adjust as needed to best suit your needs.
Those working in IT, HR, or if you’re goal is to bring sales and marketing together with operations will benefit from our Design Thinking Consulting Services.
Disruption is the new normal. Successful leaders and organizations recognize the need to continually innovate to create a sustainable business and drive growth. For real success, businesses must be adaptable and well equipped to manage change on an ongoing basis – especially if they are looking to improve their products, services, and interactions with their customers and workforce.
Innovation must be embedded into the company culture and there needs to be structure and a process to allow true innovation to take place. By using design thinking methods and change management principals we’ll work with you to understand your business and provide the tools and strategy needed to achieve success long-term that matches your specific competitive needs.
Organizations that align their business strategies and innovation efforts empower their teams to work towards a common goal, enabling long-term success across business lines. To do this successfully and prepare for growth, you must have clarity on your target markets, business model, and value proposition.
Our approach to business strategy is grounded in design thinking methods and will be tailored to your specific needs. Our work can include:
- identifying the target market
- creating customer personas and journey-mapping
- market analysis to support pricing, opportunities and competitive landscape
- product or service design
- go-to market strategy
- bringing sales and marketing together with operations to deliver on organizational goals
- IT transformation initiatives
- HR transformation or change management initiatives
Our goal is to give you a roadmap to success. For newer businesses or those looking to pivot or prepare for the future we can help you create a cohesive company vision that resonates with your target market.