Design Thinking is a process that you go through to identify challenges and create solutions that will actually be adopted by people. In contrast, User-Centred Design is a mindset used to maximize the usability of products to be relevant and
Understanding Customers A colleague a few years ago facilitated a session for us on building/growing our business faster. She began by asking, “How would you help your clients solve their challenges?” Naturally, our answer was to use Design Thinking, but we
Culture plays a fundamental role in determining how fast an organization can transform and respond to external shifts. To create a collaborative and innovative culture, it is important to get to know one another as people, since that’s what organizations
An organization’s leadership plays a fundamental role in driving innovation within that organization. Leaders set the tone for their organizations through what they say and what they do, from the head of the organization to first-level managers. Innovation needs to
A friend once told me about a classic work problem that we’ve all faced. She’d been working on a project for several weeks and was ready to put her ideas on the table at a meeting. But she ran into
The Design Thinker has a suite of tools at their disposal to empathize effectively with end-users. Chief among these tools are journey maps. Let’s take a look at the different
Design thinking is a human-centric approach to innovation and problem solving. The first phase, Empathizing, involves taking an in-depth look at the user involved in the product or service and
