Understanding Customers A colleague a few years ago facilitated a session for us on building/growing our business faster. She began by asking, “How would you help your clients solve their challenges?” Naturally, our answer was to use Design Thinking, but we
Culture plays a fundamental role in determining how fast an organization can transform and respond to external shifts. To create a collaborative and innovative culture, it is important to get to know one another as people, since that’s what organizations
Vehicle purchases have been declining – primarily due to the rapid evolution of rideshare organizations like Uber and Lyft. The entrance of
What makes an experience 5-star? Whether a product, service, or experience you must know your end clients – and not just hear what they are saying but understand how they want to feel. 5-star hotels and resorts have this down.
The best way to learn about design thinking and innovation is to get your hands dirty and try it, but we’d be remiss if we didn’t suggest some of the books that help contextualize what we do at
Design Thinking is a process that you go through to identify challenges and create solutions that will actually be adopted by people. In contrast, User-Centred Design is a mindset used
Jenni participated in our certification program, to try and solve problems her organization was facing. We sat down with Jenni to ask what she liked most about her
