The design world is vast and full of similar, related – but different – terms. Design Thinking and User Experience (UX) are part of the world of human-centred design, but it’s not always clear how they work together and separately.
Design Thinking is a process that you go through to identify challenges and create solutions that will actually be adopted by people. In contrast, User-Centred Design is a mindset used to maximize the usability of products to be relevant and
Jenni participated in our certification program, to try and solve problems her organization was facing. We sat down with Jenni to ask what she liked most about her experience and the insight she and her team arrived at,
Understanding Customers A colleague a few years ago facilitated a session for us on building/growing our business faster. She began by asking, “How would you help your clients solve their challenges?” Naturally, our answer was to use Design Thinking, but we
Culture plays a fundamental role in determining how fast an organization can transform and respond to external shifts. To create a collaborative and innovative culture, it is important to get to know one another as people, since that’s what organizations
The Design Thinker has a suite of tools at their disposal to empathize effectively with end-users. Chief among these tools are journey maps. Let’s take a look at the different
Design thinking is a human-centric approach to innovation and problem solving. The first phase, Empathizing, involves taking an in-depth look at the user involved in the product or service and
