Innovation Maturity Assessment

Assess your innovation maturity & identify areas for improvement.

This will provide a first step towards analyzing your organization’s needs for increasing innovation. The model will illustrate areas where your company’s strengths are and areas that may need to be developed further. At the end of the questions you can select to view the results on our Maturity Model Map.

Innovation Maturity Model Questions:

How would you describe your corporate culture?

People work in silos & protect territories
Little collaboration
Can-do attitudes
High degree of collaboration. Employees work together to figure out how to make ideas work

How would you describe your company’s vision?

No innovation vision
Innovation vision in place but few aware of it. Little alignment with business objectives
Innovation vision known mostly by senior executives. Some alignment with corporate objectives
Clear innovation vision known by majority of organization. Aligns with business objectives

How would you describe your company’s leadership?

Leader doesn’t believe in innovation
Little emphasis on innovation
Innovation is discussed
Innovation and making mistakes is a priority and is rewarded

What is your company’s tolerance for discomfort and making mistakes?

No tolerance. People are afraid to make mistakes
Some tolerance for discomfort
Tolerance for discomfort but not too many mistakes
Tolerance for discomfort and making mistakes. Understood that mistakes are part of innovation

How would you describe marketing and sales at your company?

No sharing knowledge with rest of the organization
Informal sharing – but irregular
Formal information shared irregularly. Little industry insights brought back
Information shared regularly. Insight into where clients are heading and what they’re looking for is shared throughout the organization.

How would you describe your company’s customer focus?

No customer interaction on innovation development
Customers are brought in for discussions on what they would like to see developed
Customers are brought in to see what is being developed in order to pre-sell
Customers are brought in to see what is being developed and their insights are considered

How would you describe your company’s global connectivity?

Local understanding
Understands what is going on in the world
Makes decisions based on what is going on in the world
Collaborates globally with others: partners, customers etc

How would you describe your company’s portfolio?

No portfolio of product/services being developed for future release
Have one product/service being developed for future on which the company success depends.
Have a portfolio of products/services for future. Not reviewed regularly
Have a portfolio of products/services for future. Reviewed regularly and realigned based on new knowledge

How would you describe your company’s integration of R&D with marketing?

No integration
They attend some meetings together
There is interaction with some information sharing
Close partnerships amongst teams. Marketing efforts begin while R&D is being developed

How would you describe your company’s metrics for innovation?

No metrics in place
No more than 2 metrics to measure innovation
More than 15 metrics in place to measure innovation
There are between 5 to 12 metrics in place to measure innovation

How would you describe your company’s financial flexibility?

Quarter revenue
Annual revenue
Have financial reserves but needs at least one of the innovations to succeed
Organization has reserves to continue operations if innovations fail

How would you describe your company’s innovation process?

No process exists
Innovation process in place for one or a couple groups
Innovation process in many departments/projects but not entire organization
There is are processes and governance around innovation

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The Innovation Maturity Tool shows where your organization sits on the Innovation Maturity Model.

If your organization scored a 2 or higher in specific areas it means your organization is doing well in these segments.

If your organizations scored a 0 or a 1 in areas, it might signal your organization has innovation gaps and needs to develop plans around enhancing these areas. If your organization scored low in particular areas it may still be appropriate for the size, type or industry of the organization.

For a more in depth analysis call Spring2 Innovation to find out how to use your results to create a more innovative company.

These are articles to consider for increasing your scores on our Innovation Maturity Model:
Culture: How to Develop A Culture of Innovation

Contact Spring2 Innovation for a detailed analysis of your organization.
We can clarify opportunities for innovation so you can reach unrealized potential.

Innovation Maturity Model Questions:

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